There is a lot consumers cannot express about their decisions. The reason is that the way we perceive and assess an offer relies on very complex brain networks that involve not only our conscious mind, but also our emotions and even our most primitive instincts.

Understanding what’s happening deep inside the consumer’s brain is therefore crucial for any company willing to control its positioning. The way the design of a product is emotionally perceived or the way a message is processed and stored in memory will indeed have both an immediate impact on sales and a long-term impact on the brand identity.

This is why Brain Impact has focused its expertise on running market research exclusively through fMRI, the only technology granting access to every brain region involved in the decision making process, including the limbic brain.



Branding & Advertising

Reliable performance indicators and emotional territory analysis for your TVC, print ad or brand identity.

Product development

Evaluation of your product’s impact through its look & feel, scent, taste, sound or technical characteristics.

Digital environment

Perceptual overview of your webpage or app, including its visual identity, navigation complexity and content.

Shopper experience & Retail

Neuro-analysis of your in-store environment, completed through Virtual Reality to be fMRI-compatible.


trainings & events

Willing to have Brain Impact speak at your conference or train your team?

We can present a case study, explain why fMRI is not widespread yet but already the best tool for market research, or improve your employees’ understanding of how your consumers make their decisions.

Please contact us using the form at the bottom of this page for more information.

About us

Arnaud Pêtre


Former PhD researcher at University of Louvain, Arnaud was one of the first to introduce implicit IAT testing in the marketing field in 1996. Crossing the bridge between cognitive neuro-sciences and marketing, he founded Brain Impact, a pioneer in commercial fMRI brain scanning in 2008.

Rodolphe Ishac


After 10 years at P&G focusing on shopper psychology, Rodolphe joined Brain Impact to get at the cutting edge of consumer decision understanding. His role is to make sure all the complex results obtained through fMRI analysis are converted into simple and actionable solutions for companies.