By accessing the deep brain, Brain Impact offers a unique and unparalleled insight into the consumer decision making process. We deliver readily actionable results, helping you to make the right business and strategic decisions.
By scanning the whole brain through fMRI, Brain Impact uncovers the unconscious reactions of your target audience and helps you get the full picture.
Brain Impact’s available measures range from declarative aspects (what consumers consciously perceive and can immediately act on) to true decision markers (deep unconscious factors impacting decision making over the long term).
Our Call to Action neurometric tracks consumers’ behavioural engagement with your packaging. It reflects to how willing people are to pick up your product, which is a much better buying predictor than the declared purchase intention.
Evaluating the impact of your actions on your positioning has never been easier thanks to our Emotional Territory Mapping. Whether you want to find the best ambassador for your brand, decide which music to play in your next advertising campaign or identify the potential benefits of a packaging redesign, we will get the answers for you.
By combining billions of brain activity results with Machine Learning algorithms, we can train predictive models bases on past successes.
These predictive models can then be used to assess very precisely all future launches in precise detail, either for validation purposes (go / no go) or simply to adapt the investment level to the expected return.
From the design of a running shoe to the scent of a morning shower gel, many product features need to convey a dynamic feeling of energy even when this is not consciously perceived.
Our Energy brain network helps you answer this strategic question by registering the urge to move generated by any type of stimulus.
Our Memorizing neurometric registers when your audience is storing information in their memories. Combined with our Call to Action metric, it provides you with a granular view of the best moments to introduce your key messages, or the sequences you can cut to improve the effectiveness of your campaign.
More and more consumers define themselves as eco-responsible in declarative surveys but still purchase SUVs and other polluting products.
With such a discrepancy between what people say and what they do, measuring the unconscious drivers of a purchase decision is the only way to identify the product features that will make a difference.
All page structures are not equal and tiny changes like the position or content of a banner may have a huge impact on the way other elements of your website are perceived.
Our metrics will identify what users are actually reading on your website and increase your audience’s overall interest.
Over 10 years of scientific research combined with in-market fMRI tests have enabled Brain Impact to establish a list of the most useful deep brain metrics for both R&D and marketing departments.
Some key metrics can only be tracked through fMRI, like our measures for Memorization (activated when consumers are stocking information in some part of their brain), Call to action (activated when consumers feel an urge to perform an action), or Self-esteem (activated when the brand/product is giving the feeling of a better self-image).
In total, we identified more than 20 different metrics to date, each corresponding to a very specific brain network.
