Unlock hidden insight with the power of
NEUROSCIENCE
and A.I.

We deliver neural analysis powered by A.I. to decode unconscious decisions, minimizing launch risks and accelerating market success.

Decoding the brain. Driving strategy.

By scanning the whole brain through fMRI, Brain Impact uncovers the unconscious reactions of your target audience and helps you get the full picture.

Brain Impact’s available measures range from declarative aspects (what consumers consciously perceive and can immediately act on) to true decision markers (deep unconscious factors impacting decision making over the long term).

Accelerating success across industries

R&D Projects, big data & AI

Identify the product characteristics that really matter for consumers and set the right R&D focus to beat competition 

Marketing strategy support

Strengthen your positioning by assessing the emotional territory conveyed of your product, logo, packaging, advertising, design and pricing
Typical questions we can answer
Concrete results already delivered to our clients

Smart brands choose Brain Impact Neuroscience

Brain Impact’s neurometrics spectrum

Over 10 years of scientific research combined with in-market fMRI tests have enabled Brain Impact to establish a list of the most useful deep brain metrics for both R&D and marketing departments.

Some key metrics can only be tracked through fMRI, like our measures for Memorization (activated when consumers are stocking information in some part of their brain), Call to action (activated when consumers feel an urge to perform an action), or Self-esteem (activated when the brand/product is giving the feeling of a better self-image).

In total, we identified more than 20 different metrics to date, each corresponding to a very specific brain network.

Examples :

Examples :