By accessing the deep brain, Brain Impact offers a unique and unparalleled insight into the consumer decision making process. We deliver readily actionable results, helping you to make the right business and strategic decisions.
By scanning the whole brain through fMRI, Brain Impact uncovers the unconscious reactions of your target audience and helps you get the full picture.
Brain Impact’s available measures range from declarative aspects (what consumers consciously perceive and can immediately act on) to true decision markers (deep unconscious factors impacting decision making over the long term).
Over 10 years of scientific research combined with in-market fMRI tests have enabled Brain Impact to establish a list of the most useful deep brain metrics for both R&D and marketing departments.
Some key metrics can only be tracked through fMRI, like our measures for Memorization (activated when consumers are stocking information in some part of their brain), Call to action (activated when consumers feel an urge to perform an action), or Self-esteem (activated when the brand/product is giving the feeling of a better self-image).
In total, we identified more than 20 different metrics to date, each corresponding to a very specific brain network.
