Measure your product’s benefits with
neuroscience and AI
We deliver neural analysis powered by fMRI and AI to minimize launch risks and accelerate your market success.
Decoding the brain
Driving strategy
We help you turn consumers’ decision-making processes
into strategic advantages.
fMRI
fMRI is the most suitable method for investigating whole-brain activity, including deep emotional and decision-related regions as well as neurotransmitter-associated systems.
AI
By integrating fMRI data with existing quantitative and qualitative data, we enable robust analyses to address complex research questions.
Accelerating success across industries
Fragrances & Cosmetics
Neural characterization of emotion, well-being, claim-related parameters, and consumer engagement with brands and products.
Food & Beverage
Decode how taste and texture shape emotions and brain responses to anticipate product success and optimize the consumer experience.
Entertainment Industry
Neural analysis of how audiovisual and musical stimuli elicit emotions and how their effects can be anticipated and optimized.
Gaming Industry
Optimize game design by analyzing how mechanics, narrative, and stimuli drive engagement, progression and rewards.
Automotive Industry
Measuring brain responses to product design, interior ambiance, UX ergonomics, and olfactory cues.
From tailored neuroscientific research
to product innovation
We provide evidence-based evaluations to reduce launch risk by aligning your innovations with consumer expectations.
Anticipate product success
Anticipate consumer choices and strengthen brand attachment by aligning your innovations with consumer expectations.
Using tailor made R&D
Secure your research investments by identifying promising candidates early and reducing failures.
Optimize your product benefits
A deeper understanding of your consumers allows you to refine the mechanisms underlying reward delivery.
Let’s start your innovative R&D program!
Have questions?
Let’s explore how neuroscience and AI can drive your success.