Effective access to the deep brain can only be gained through the use of functional Magnetic Resonance Imaging (fMRI), as evidenced by leading scientists worldwide focusing their research on enhanced understanding (e.g. economic decisions).
Working through fMRI enables us to capture millions of measurements per participant, with a very high level of statistical confidence. This data can then be transferred to Artificial Intelligence algorithms in order to create predictive success models.
Decision-making and consumer behaviours involve both conscious and unconscious processes. Thanks to fMRI, we provide access to these processes as a whole.
Brain Impact’s exclusive and wide decoding scope relies not only on evaluating declarative aspects, sensory involvement and psychological states that are consciously involved in human decisions, but also on understanding typical unconscious ‘decision markers’:
memorizing, call to action, compulsive desire, seduction, self-esteem.
By scanning the whole brain through fMRI, Brain Impact uncovers the unconscious reactions of your target audience and helps you get the full picture.
Brain Impact’s available measures gradually range from declarative aspects (what consumers consciously perceive and can immediately react on) to true decision markers (deep unconscious factors impacting decision-making on the long-term).