Brain Impact is a consumer research agency

Its experts come from the scientific community, namely neuroscientists who have spent more than 15 years investigating deep brain involvement in the human decision making process. Thanks to its wide academic network and being a legally recognized research center, Brain Impact is able and entitled to operate fMRI brain scanners globally.

Arnaud Pêtre

CEO & Founder

Rodolphe Ishac

Head of Operations

Anne-Françoise Piette

Head of Strategy & Business Development

Scientific research as a starting point

As demonstrated by Kahneman and Thaler (two Nobel laureates), our swift decisions are made up of unconscious interactions, driven by emotions stemming from deep and complex brain networks (such as the limbic and reptilian brains). Effective access to the deep brain can be gained only through the use of functional Magnetic Resonance Imaging (fMRI), as evidenced by the best scientists worldwide focusing their research on enhanced understanding (e.g. economic decisions).

Brain Impact is active on a global level
Our unique expertise at your service

From the scientific world

Our experts come from the scientific community and regularly collaborate with researchers

fMRI only agency

Working exclusively with fMRI for many years, we have acquired a unique expertise in using the technology to your business needs

100% in house

From study preparation & data acquisition (incl. scanner handling) to results delivery, 100% of the process is handled internally

Proprietary software

Always aiming to adapt to business constraints, we have designed specific tools to improve analysis efficiency using Big Data and AI


We run studies in 6 locations worldwide, covering up to 15 different nationalities

Reducing waste to improve the world we live in


Heavy consumption has become obsolete. According to Harvard Business School, each year more than 30,000 new consumer products are launched, 80% of which will fail; according to CNBC, 65% of ads on YouTube are skipped, etc.

How much energy, money and consumables are wasted by such failures?

By helping companies to direct the right product with the right message to the right target, we are contributing to the development of a more sustainable world.


We provide free assistance to NGOs (at cost price), orienting their behavioral approaches. By helping them to properly address their target, we aim to foster healthy habits across populations worldwide (road safety, child protection authorities, anti-smoking campaigns, etc.). By revealing unconscious emotions and key decision drivers, we can help you help citizens to change their behavior.