Its experts come from the scientific community, namely neuroscientists who have spent more than 15 years investigating deep brain involvement in the human decision making process. Thanks to its wide academic network and being a legally recognized research center, Brain Impact has the capacity to operate fMRI brain scanners globally.

Arnaud Pêtre
CEO & Founder

Arnaud Pêtre
CEO & Founder
Is a former PhD researcher in cognitive psychology and marketing at the University of Louvain (Belgium). Bridging the gap between cognitive neurosciences and consumer research, he founded Brain Impact in 2008, the world pioneer in commercial fMRI brain scanning.

Prof. Ron Kupers
Scientific Director

Prof. Ron Kupers
Scientific Director
Has a degree in Finance and Commercial Sciences from ICHEC and holds an INSEAD Advanced Management Program certificate. He has extensive experience in marketing and business development in a wealth of sectors (BtoC, BtoB, FMCG, Telecoms, Transport, Leisure, etc.).

Océane Dousteyssier
Chief Operating Officer

Océane Dousteyssier
Chief Operating Officer
Has a master's degree in Experimental Social Psychology and Industrial-Organizational Psychology from the University of Strasbourg. Her role involves implementing the organization's strategic goals, optimizing business processes, and ensuring efficient and effective use of resources to offer our customers the best service possible.

Rodolphe Ishac
Account manager

Rodolphe Ishac
Account manager
Worked at P&G for 10 years before joining Brain Impact. His role is to ensure that all the complex results obtained through fMRI analysis are converted into simple and actionable solutions for Brain Impact’s customers.

Armin Heinecke
Scientific Advisor

Armin Heinecke
Scientific Advisor
Studied Psychology at the Technical University (Carolo Wilhelmina) of Braunschweig and received his PhD in 2000 for his work in the field of Visual Attention and Masking.
He has 20+ years of experience in scientific support and consulting and worked within the fields of fMRI and fNIRS, including the topics of experimental designs, data filtering and analysis.