Brain Impact is a consumer research agency
Its experts come from the scientific community, namely neuroscientists who have spent more than 15 years investigating deep brain involvement in the human decision making process. Thanks to its wide academic network and being a legally recognized research center, Brain Impact has the capacity to operate fMRI brain scanners globally.
Arnaud Pêtre
CEO & Founder
Arnaud Pêtre
CEO & Founder
A former Ph.D. researcher in cognitive psychology and marketing at the University of Louvain (Belgium), Arnaud has made significant strides in merging cognitive neurosciences with consumer research. In 2008, he founded Brain Impact, a trailblazing venture that pioneered commercial fMRI brain scanning on a global scale. His expertise lies in the intersection of cognitive psychology and marketing, and his visionary leadership at Brain Impact has established the organization as a world leader in leveraging neuroscientific insights for commercial applications.
Prof. Ron Kupers
Scientific Director
Prof. Ron Kupers
Scientific Director
Prof. Ron Kupers, our esteemed Scientific Director at Brain Impact Neuroscience, is a globally renowned neuroscientist recognized for groundbreaking contributions to the field. With expertise in cutting-edge brain imaging techniques, including PET, fMRI, H MRS, and TMS, Ron provides profound insights into neural processes. His leadership is evident through directorship at BRAINlab and as Professor in Cognitive Neuroscience at Copenhagen University and Adjunct Professor, Dept. Optometry, University of Montréal, fostering collaborations and innovative research. Ron's international collaborations span renowned institutions like Yale, McGill, and Louvain, showcasing his commitment to advancing global neuroscience. As a trailblazer at the intersection of neuroscience research and practical applications, Ron Kupers solidifies Brain Impact's commitment to excellence in understanding the complexities of the human brain.
Rodolphe Ishac
Global Account Manager
Rodolphe Ishac
Global Account Manager
Worked at P&G for 10 years before joining Brain Impact. His role is to ensure that all the complex results obtained through fMRI analysis are converted into simple and actionable solutions for Brain Impact’s customers.
Nova Fattal
COO & Deputy Director
Nova Fattal
COO & Deputy Director
Nova is a seasoned professional with a Master’s in International Business & Management from ICHEC, backed by rich experience in international companies spanning Antwerp, Dubai, and Luxembourg. With a strong healthcare background, she skillfully navigates global regions, spearheading business development and optimizing internal processes. Nova excels in strategic planning, negotiation, and stakeholder management, playing a pivotal role in implementing the organization’s strategic goals. Her commitment extends to ensuring the delivery of the highest quality service to our customers, making her a valuable asset in driving excellence and success.
Armin Heinecke
Scientific Advisor
Armin Heinecke
Scientific Advisor
Dr. Armin Heinecke, a seasoned neuroscientist, holds a diploma in Psychology from Technical University Braunschweig and earned his Ph.D. in 2000, specializing in Visual Attention and Masking.
With over two decades of expertise, he has been instrumental in scientific support and consulting, notably in the domains of fMRI and fNIRS. His proficiency encompasses experimental designs, data filtering, and analysis. Armin plays a pivotal role in supporting and teaching customers in neuroimaging data analysis. His commitment to advancing scientific knowledge aligns seamlessly with his role as a Scientific Advisor at Brain Impact Neuroscience.
Jérôme Delforge
Data Analyst
Jérôme Delforge
Data Analyst
IT Engineer from EPL @UCLouvain specializing in BioMed, Jérôme is a native Python script expert. He skillfully manages neuroimaging data processing and fMRI acquisition, demonstrating proficiency in Python scripting and automation. He actively contributes to scientific projects, offering a valuable combination of technical expertise and bioinformatics knowledge to the team. Jérôme's skills and dedication make him an essential asset in advancing our capabilities in data processing and scientific endeavors.