Brain Impact is a consumer research agency
Its experts come from the scientific community, namely neuroscientists who have spent more than 15 years investigating deep brain involvement in the human decision making process. Thanks to its wide academic network and being a legally recognized research center, Brain Impact has the capacity to operate fMRI brain scanners globally.

Arnaud Pêtre
CEO & Founder

Arnaud Pêtre
CEO & Founder
is a former PhD researcher in cognitive psychology and marketing at the University of Louvain (Belgium). Bridging the gap between cognitive neurosciences and consumer research, he founded Brain Impact in 2008, the world pioneer in commercial fMRI brain scanning.

Prof. Ron Kupers
Scientific Director

Prof. Ron Kupers
Scientific Director
has a degree in Finance and Commercial Sciences from ICHEC and holds an INSEAD Advanced Management Program certificate. She has extensive experience in marketing and business development in a wealth of sectors (BtoC, BtoB, FMCG, Telecoms, Transport, Leisure, etc.).

Rodolphe Ishac
Head of Operations

Rodolphe Ishac
Head of Operations
worked at P&G for 10 years before joining Brain Impact. His role is to ensure that all the complex results obtained through fMRI analysis are converted into simple and actionable solutions for Brain Impact’s customers.