Its experts come from the scientific community, namely neuroscientists who have spent more than 15 years investigating deep brain involvement in the human decision making process. Thanks to its wide academic network and being a legally recognized research center, Brain Impact has the capacity to operate fMRI brain scanners globally.
As demonstrated by Kahneman and Thaler (two Nobel laureates), our quick decisions are made up of unconscious interactions, driven by emotions stemming from deep and complex brain networks (such as the limbic and reptilian brains). Effective access to the deep brain can be gained through the use of functional Magnetic Resonance Imaging (fMRI), as evidenced by leading scientists worldwide focusing their research on enhanced understanding (e.g. economic decisions).
Our experts come from the scientific community and regularly collaborate with researchers
Working exclusively with fMRI for many years, we have acquired unique expertise in using this technology to serve your business needs
From study preparation & data acquisition (including scanner handling) to results delivery, 100% of the process is handled internally
Always aiming to adapt to business constraints, we have designed specific tools to improve analysis efficiency using Big Data and AI
We run studies in 6 locations worldwide, covering up to 15 different nationalities
Heavy consumption has become obsolete. According to Harvard Business School, more than 30,000 new consumer products are launched each year, 80% of which will fail, while 65% of ads on YouTube are skipped according to CNBC.
How much energy, money and consumables are wasted by such failures?
By helping companies to direct the right product with the right message to the right target, we are helping to build a more sustainable world.
We provide free assistance to NGOs (at cost price), directing their behavioural approaches. By helping them to properly address their target, we aim to foster healthy habits across populations worldwide (road safety, child protection authorities, anti-smoking campaigns, etc.). By revealing unconscious emotions and key decision drivers, we can help you help citizens to change their behaviour.
