Get answers to your unanswered questions

R&D Projects, big data & AI

Identify the product characteristics that really matter for consumers and set the right R&D focus to beat competition 

Marketing strategy support

Strengthen your positioning by assessing the emotional territory of your product, logo, packaging, advertising, design, and pricing
See an example
See an example

Examples :

  • Wondering which formula is the best fit for your energizing claim for your new sports shower gel?
  • Need to anticipate which new taste will bring the most added value to your coffee range?
  • Want to evaluate the success of a new pop song before investing in the launch?
Brain Impact’s neurometrics spectrum

Over 10 years of scientific research combined with in-market fMRI tests have enabled Brain Impact to establish a list of the most useful deep brain metrics for both R&D and marketing departments.

Some key metrics can only be tracked through fMRI, like our measures for Memorization (activated when consumers are stocking information in some part of their brain), Call to action (activated when consumers feel an urge to perform an action), or Self-esteem (activated when the brand/product is giving the feeling of a better self-image).

In total, we identified more than 20 different metrics to date, each corresponding to a very specific brain network.

Examples :

  • Want to measure the engagement and memorization levels triggered by your car advertising campaign?
  • Wondering whether the new packaging for your snacks creates a strong compulsive desire?
  • Want to assess 3 different positioning territories for your fragrance?