French TV report on the different applications of neuromarketing
“Emotions and decision are linked. A good advertisement will lead to an important activation of the brain regions involved in emotional processes ”. Pr. Arnaud Pêtre CEO & Funder of Brain Impact
Swiss TV report on the use of neuromarketing to test an advertising
“There is a difference between what we say and what happens in our primitive brain, this advertising is good but we still can improve it”. Pr. Arnaud Pêtre CEO & Funder of Brain Impact