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Category: Events

French TV report on the different applications of neuromarketing

“Emotions and decision are linked. A good advertisement will lead to an important activation of the brain regions involved in emotional processes ”. Pr. Arnaud Pêtre CEO & Funder of Brain Impact

Swiss TV report on the use of neuromarketing to test an advertising

“There is a difference between what we say and what happens in our primitive brain, this advertising is good but we still can improve it”. Pr. Arnaud Pêtre CEO & Funder of Brain Impact

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