Does neuromarketing can allow to advancing consumer neuroscience?
In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Indeed, researchers have succeeded, in just a few years, to achieve a sophisticated understanding of how the brain computes the value of choice options and compares these values leading to choose and how context […]
Is neuromarketing the new science of consumer behavior?
In this paper Dr. Christophe Morin, CEO of Sales Brain (neuromarketing company) discusses the promise of the burgeoning field of neuromarketing and suggests it has the potential to significantly improve the effectiveness of both commercial and cause-related advertising messages around the world. Neuromarketing is an emerging field that bridges the study of consumer behavior with […]